As WarnerMedia continues to build out ad solutions that allow brands to deeply engage and connect with audiences, the company introduced enhanced solutions that allow marketers to deliver ads in podcasts to more specific audiences with more powerful results. The WarnerMedia Data Cloud provides audience information including age, education, income and more, to better inform buying decisions in the marketplace.
Furthering our investment in advertising in the podcast space, WarnerMedia Podcast Network now has a dedicated sales team focused on developing more impactful deals across its portfolio of premium brands. Today its sales team can target new, specific categories of podcast listeners through known and reliable audience segments across multiple platforms and devices, delivering more unique advertising campaigns to marketers. Enhanced by insights from WarnerMedia’s sister company Xandr and AT&T’s 170 million direct-to-consumer relationships, WarnerMedia will continue to develop future data capabilities to deliver more custom and precise advertising offerings.
The Roost continues to grow with a curated network of over 40 hand-selected partnerships and over 70 shows. The Roost targets niche, focused and engaged groups of millennials worldwide on virtually every platform they consume content, including video platforms like YouTube. The network is comprised of creators who have an authentic voice that builds communities.
“WarnerMedia’s focus on the podcast space is another way the company is generating strategic, 360-degree brand extension opportunities for our portfolio of high-profile entertainment, news and kids’ content,” says Tyler Moody, VP/GM, WarnerMedia Podcast Network. “Whether it’s working with independent podcast creators on content or engaging with advertisers to build a bigger campaign, we’re able to add additional scale to our portfolio, additional revenue opportunities, and another layer to our fan engagement strategy.”
“The impact of our communities is real,” said Alan Abdine, SVP, Sales and Business Development, The Roost. “Advertisers see the value in working with Rooster Teeth and The Roost because they can engage with our fans in a multitude of ways across audio and video platforms.”
Closing out the day, WarnerMedia will sponsor the cocktail hour for the Podcast Upfront. In attendance at the cocktail hour will be WarnerMedia podcast business executives, talent from WarnerMedia podcasts, sales and media attendees.