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WarnerMedia Podcast Businesses Unveil New Original Content and Advertising Offerings at 2019 IAB Podcast Upfront

WarnerMedia Podcast Network and The Roost Join Forces for the First Time On Stage

Continuing to demonstrate its key position in the podcast space, WarnerMedia took the stage for the first time at the 2019 IAB Podcast Upfront this morning in New York City to showcase the power of its premium portfolio, with unparalleled combined data insights and advertising capabilities. WarnerMedia Podcast Network and Rooster Teeth’s podcast network The Roost shared information about their new content, audience insights and industry-leading advertising solutions, demonstrating how the organization is ramping up in the podcast space.  

WarnerMedia Podcast Network will launch several new shows throughout the remainder of 2019 and into 2020 joining the more than 70 popular podcasts in the network’s library. Upcoming new original podcasts include: 

 

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HLN’s Down the Hill: the Delphi Murders
True Crime podcast from HLN about the 2017 murders of two young girls from Delphi Historic Trails in Delphi, Indiana.

 

Ledlow and Parker

NBA on TNT Podcast
Turner Sports basketball commentators Candace Parker and Kristen Ledlow to co-host a new podcast that will debut during the 2019-20 NBA season.

 

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TCM’s The Plot Thickens
Hosted by TCM’s Ben Mankiewicz, this new podcast features an intimate conversation with acclaimed film director Peter Bogdanovich and will premiere in spring 2020.

 

The Roost is in development on several new podcasts, expanding their reach to millennial audiences and continuing to prioritize the authenticity and relatability these audiences crave:

 

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Beneath 
From Writer/Director Owen Egerton (Blood Fest), Beneath is a scripted horror podcast that explores dark secrets inside the ocean’s most famous tomb, the Titanic.

 

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Good Morning from Hell
After an untimely death, Chris Demarais finds himself in hell working for the brother of Satan, Clayton (played by Blaine Gibson), on a morning show interviewing evildoers from across history.

 

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Atlas
From three-time Emmy award winner Ben Tishler and renowned historian Rob Stone, Atlas is a near-future scripted political thriller about the world’s first start up nation.

 

As WarnerMedia continues to build out ad solutions that allow brands to deeply engage and connect with audiences, the company introduced enhanced solutions that allow marketers to deliver ads in podcasts to more specific audiences with more powerful results. The WarnerMedia Data Cloud provides audience information including age, education, income and more, to better inform buying decisions in the marketplace. 

Furthering our investment in advertising in the podcast space, WarnerMedia Podcast Network now has a dedicated sales team focused on developing more impactful deals across its portfolio of premium brands. Today its sales team can target new, specific categories of podcast listeners through known and reliable audience segments across multiple platforms and devices, delivering more unique advertising campaigns to marketers. Enhanced by insights from WarnerMedia’s sister company Xandr and AT&T’s 170 million direct-to-consumer relationships, WarnerMedia will continue to develop future data capabilities to deliver more custom and precise advertising offerings.

The Roost continues to grow with a curated network of over 40 hand-selected partnerships and over 70 shows. The Roost targets niche, focused and engaged groups of millennials worldwide on virtually every platform they consume content, including video platforms like YouTube. The network is comprised of creators who have an authentic voice that builds communities. 

“WarnerMedia’s focus on the podcast space is another way the company is generating strategic, 360-degree brand extension opportunities for our portfolio of high-profile entertainment, news and kids’ content,” says Tyler Moody, VP/GM, WarnerMedia Podcast Network. “Whether it’s working with independent podcast creators on content or engaging with advertisers to build a bigger campaign, we’re able to add additional scale to our portfolio, additional revenue opportunities, and another layer to our fan engagement strategy.”

“The impact of our communities is real,” said Alan Abdine, SVP, Sales and Business Development, The Roost. “Advertisers see the value in working with Rooster Teeth and The Roost because they can engage with our fans in a multitude of ways across audio and video platforms.”

Closing out the day, WarnerMedia will sponsor the cocktail hour for the Podcast Upfront. In attendance at the cocktail hour will be WarnerMedia podcast business executives, talent from WarnerMedia podcasts, sales and media attendees.

About WarnerMedia Podcast Network

WarnerMedia Podcast Network produces, distributes and sells podcasts across news, kids, sports and entertainment from TNT, CNN, Bleacher Report, NBA Digital, truTV, Adult Swim, HLN and more. WarnerMedia Podcast Network podcasts reach an average monthly audience of over 18 million unique users and 30 million downloads.

About WarnerMedia

WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
Warner Media is part of AT&T Inc. (NYSE:T).

About The Roost

The Roost is Rooster Teeth’s podcast network that brings the internet’s favorite personality-driven podcasts closer to the audiences and brands that understand them best. The Roost represents the award-winning Rooster Teeth Podcast, Off Topic, H3H3, Tiny Meat Gang, and more. Find out more at http://roostnetwork.com/
 

 

 

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