WarnerMedia Ad Sales today announced a media match program for CNN’s digital marketing partners sharing messages of social good and purpose amidst growing uncertainty surrounding COVID-19. CNN Digital will match 100% of any new investment with inventory for the same dollar amount from now until the end of April.
Partners will receive advertising for their initial investment and can utilize the additional matched media inventory toward a purpose-driven message for its own brand, WarnerMedia will give donated media to the Ad Council to run timely PSAs or a charity of the partner’s choice in effort to combat the COVID-19 crisis. Partners can choose to distribute such messages across CNN.com, GreatBigStory.com, CNNgo, CNN Audio and CNN’s digital newsletters. CNN’s digital properties saw their biggest traffic month in history in March with more than 600 million unique global visitors.
Committed partners at launch include MassMutual, AARP and John Hancock, among others. These companies will share messages of support for audiences and those on the front lines of the COVID-19 crisis. Media matches will be delivered to program participants and partnering organizations between now and the end of September 2020.
For paying advertisers interested in donating inventory to the Ad Council, accepted ad formats include display ads (728 x 90 and 300 x 250) and video ads (15-second). The Ad Council’s standard requirements apply to submissions made through the media match program. More information can be found in the Ad Council’s Coronavirus Response Toolkit.
WarnerMedia, alongside many of the country’s largest media companies, recently committed its channels to the Ad Council to support consistent messaging across TV, radio, social media, outdoor and digital media with the common goal to drive audiences to www.coronavirus.gov, a centralized resource with up-to-date information on the COVID-19 crisis.
CNN International Commercial has also partnered with BBC Global News and Euronews to donate $50 million of advertising space to public health bodies fighting the coronavirus pandemic. The combined reach of the three organizations enables bodies such as the World Health Organization to deliver urgent messages to over 800 million people worldwide
CNN is committed to ensuring audiences around the world are connected to the latest developments and facts they need to remain informed and safe across programming and advertising alike.
About The Ad Council
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.
The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11thand natural disasters like Hurricane Katrina, Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.
The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.
CNN Worldwide, the most honored brand in cable news reaches more people on television, the web and mobile devices than any other news organization in the world.
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Now, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
WarnerMedia is part of AT&T Inc. (NYSE:T).