Bleacher Report, a division of Turner Sports and leading sports media brand for millennial and Gen Z fans, has reached a multi-year extension with versatile host Adam Lefkoe. As part of the agreement, Lefkoe will expand the scope of his Turner Sports responsibilities to serve as the studio host for NBA on TNT Tuesday night coverage alongside the newly formed team of three-time NBA Champion Dwyane Wade, WNBA Champion and two-time MVP Candace Parker and Hall of Famer Shaquille O’Neal.
Lefkoe will also continue to be an integral part of Bleacher Report’s premium content offerings including Ditch the Playbook with Lefkoe and The Lefkoe Show podcast. He has also been closely connected to B/R’s NFL coverage, along with a wide array of video content offerings over the last six years.
In addition to his expansive B/R role, Lefkoe will also be tapped for select Turner Sports opportunities and special projects over the length of the agreement, such as his contributions to the 2018 presentation of The Match: Tiger Woods vs. Phil Mickelson.
“I'm absolutely thrilled to continue working with B/R and Turner Sports,” said Adam Lefkoe. “To now also become a part of the TNT family is a dream come true. I can't wait to sit on that storied set alongside Shaq, Dwyane and Candace and capture the excitement of the NBA.”
“Adam has demonstrated a unique ability to establish a strong connection with passionate sports fans and his expanded responsibilities reflect the talent and versatility he has shown since joining B/R,” said Tara August, SVP of Talent Relations & Special Projects, Turner Sports. “We’re thrilled to expand the scale of his responsibilities as we further advance our commitment to hiring and retaining top voices that advance our brands and the premium content we deliver to fans across all platforms.”
Lefkoe joined B/R in 2013 and has steadily increased responsibilities both with Bleacher Report and throughout the Turner Sports portfolio. He has become widely recognized throughout the industry for his thoughtful, engaging and conversational interviews with athletes and deep knowledge of leagues, teams and players.
Prior to joining B/R, Lefkoe was an Emmy award-winning sports anchor. He was also named the Associated Press Kentucky Sportscaster of the Year in 2013.
This multi-year agreement with Lefkoe is the latest extension with prominent B/R brand voices. Bleacher Report’s robust roster of popular talent and contributors includes Howard Beck, Dwyane Wade, Taylor Rooks, Mike Freeman, Mirin Fader, Jonathan Abrams, Master Tesfatsion and Tyler Dunne, among others.
In recent years, Bleacher Report has transformed its editorial team with an added focus on the delivery of premium shows and video content. B/R has built out its content division under the leadership of recently hired Sam Toles as Chief Content Officer, Bleacher Report. B/R currently reaches more than 200 million fans each month with 75% of its audience under the age of 34.
About Bleacher Report
Bleacher Report is a leading sports media brand reaching more than 200 million hyper-connected millennial and Gen Z sports fans each month through distribution of premium content. It is the #1 sports brand driving engagement and video views across all social platforms and the Bleacher Report app, while fueling offline engagement through unparalleled experiences that blend sports with culture. Bleacher Report has a portfolio of brands that includes House of Highlights, B/R Football, B/R Kicks, and B/R Betting, delivering customized content that caters to the unique passions of its fans across its owned and operated channels and world-leading social platforms. Bleacher Report is a division of Turner Sports, which provides it access to premium live content from the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, and the UEFA Champions League and UEFA Europa League. Find Bleacher Report on the industry-leading Bleacher Report app, www.bleacherreport.com and on Instagram @BleacherReport.