Turner Sports and Liverpool Football Club have expanded their partnership to include exclusive U.S. distribution rights for LFC’s 24/7 TV Channel (LFCTV) in the United States. B/R Live – Turner Sports’ premium sports streaming service – will be the destination for the deepest collection of Reds content per the new agreement, which builds on the recent distribution of Liverpool FC’s U.S. Pre-season Tour matches across TNT and B/R Live. This will mark the first time LFCTV will be available domestically via a media partner.
B/R Live subscribers will have exclusive access to more than 40 live LFC matches per season including pre-season first team matches, and a mixture of live Under-23, Under-18, Liverpool FC Legends and Women’s football, as well as replays for all LFC first team matches via the LFCTV channel. Additionally, fans will be able to watch exclusive behind-the-scenes content featuring LFC players and Liverpool FC Manager Jurgen Klopp.
LFCTV will also offer more than 30 hours of live and original content per week, including pre-match buildup shows and post-match analysis, weekly live news and analysis, documentaries and classic Liverpool FC matches.
LFCTV will be available via the B/R Live pass, an enhanced way to access live UEFA Champions League and Europa League matches, exclusive football club-centric content and other popular live events.
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool Football Club, said: “We’re incredibly excited to expand our partnership with Turner Sports to launch LFCTV on B/R Live. The relationship with Turner began this summer when they did a terrific job broadcasting our pre-season tour matches and we’re delighted to be extending it as we look to offer more LFC content to all our fans in the US over the coming seasons.”
“Liverpool FC has a very passionate community of fans in the U.S. and this expanded partnership positions B/R Live as the destination for us to super-serve that audience with a deep catalog of this compelling content,” said Hania Poole, SVP of Digital, Turner Sports. “With the new season ahead, we will continue to pursue additional opportunities to further extend our commitment to growing the accessibility to premium world football content in the U.S.”
B/R Live is available at https://live.bleacherreport.com, by downloading the B/R Live app through iTunes or Google Play and/or Apple TV, the Roku platform, Amazon Fire TV and Xbox.
About Turner Sports
Turner Sports, a division of WarnerMedia, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, the UEFA Champions League and UEFA Europa League and ELEAGUE. The company also manages some of the most popular sports destinations across digital and social platforms including Bleacher Report and its top-rated app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, the NBA App and NBAGLEAGUE.com.
Turner Sports launched B/R Live in 2018 as a premium live streaming sports platform, serving as the central hub for both the discovery and consumption of live sports content. The streaming service allows fans to find and watch their favorite sports content anywhere, anytime and on the screen of their choice.