HBO Launches LOVECRAFT COUNTRY: SANCTUM, An Exclusive Social VR Experience In Celebration Of The New Hit Series
Media Release

HBO Launches LOVECRAFT COUNTRY: SANCTUM, An Exclusive Social VR Experience In Celebration Of The New Hit Series

Lovecraft Country

Join LOVECRAFT COUNTRY’s Jurnee Smollett, Jonathan Majors, Courtney B. Vance and Michael Kenneth Williams For A Groundbreaking Virtual Experience

To celebrate the highly anticipated new series LOVECRAFT COUNTRY, HBO has announced Lovecraft Country: Sanctum, a series of exclusive virtual reality events transporting invited guests into a world inspired by the show. The series airs Sundays at 9:00 p.m. ET/PT on HBO and is available to stream on HBO Max.

In a first-of-its-kind, groundbreaking social VR event series, 100 select influential voices will experience three events consisting of immersive theater, escape rooms, art installations, puzzles and a live concert, via the Oculus Quest headset, all inspired by LOVECRAFT COUNTRY. The events will be simultaneously run on the social VR platform VRChat, which allows guests to talk and interact with each other in real time within the environment, and streamed to the world via YouTube Live. Viewers on the YouTube Live stream will be able to interact in real-time, solving riddles to trigger spells that directly impact the experience.

“We were very inspired by the deeply layered and dynamic world Misha Green has brought to life in LOVECRAFT COUNTRY and wanted to create a digital experience for fans that is just as innovative as the series itself,” said Dana Flax, Vice President, Program Marketing at HBO. “We’re so thrilled to be partnering with The Mill on creating a virtual reality ‘secret society’ in Sanctum. So much of LOVECRAFT COUNTRY is rooted in the idea of travel as a catalyst for self-discovery. Sanctum provides a way for fans to come together virtually and safely in a unique new place and experience incredible performances that further explore themes and ideas from the show. These virtual events also give us the special opportunity of spotlighting the work of Black artists in celebration of this very important series.”

Guests will experience voiceover performances by series’ Jonathan Majors, Courtney B. Vance and Michael Kenneth Williams; afrofuturist art installations by David Alabo, Devan Shimoyama and Adeyemi Adegbesan; a theatrical performance inspired by the words of James Baldwin, adapted by LOVECRAFT COUNTRY writer Shannon Houston, and performed by star Jurnee Smollett; and an exclusive VR concert given by a soon to be announced artist. 

Sanctum was developed in partnership with HBO by creative production partner and experience studio The Mill, whose team of artists, coders and strategists developed the experience during global lockdown, in close collaboration with HBO’s marketing team.

“We created Sanctum as a space to expand the possibilities of what the future of theatre, games, art installations, concerts, and live events can be,” said Rama Allen, Executive Creative Director at The Mill and lead creative on the Sanctum experience. “It is an alternate universe, built for Social VR, that tests, and exceeds, the boundaries of what we believe possible. We sought to create a space in partnership with Black artists and voices that centers on the Black experience. We chose Social VR because it is the most transportive medium to lift us from the isolation of quarantine, to coexist in a rarefied location. This technology can erase geography to bring us together.”

 

Click HERE for photo assets.

 

You can view Sanctum via YouTube Live during the following dates and times this Fall:

Event #1: Garden of Eden

Thursday, September 3

10:00 PM ET/ 7:00 PM PT

 

Event #2: An American Dream

Thursday, September 24

10:00 PM ET/ 7:00 PM PT

 

Event #3: Music of the Cosmos

Monday, October 19

10:00 PM ET/ 7:00 PM PT

 

For more information please visit Lovecraftsanctum.com

 

ABOUT LOVECRAFT COUNTRY

From creator, writer, Misha Green (“Underground”), EPs J.J Abrams (“Star Wars,” “Westworld”) and Jordan Peele (“Get Out,” “Us”), and based on Matt Ruff’s novel of the same name, LOVECRAFT COUNTRY is a genre-bending adventure-thriller set in 1950s, Jim Crow America about Atticus Freeman’s quest, alongside his family and friends, for the truth about himself, his family, and his future in the face of mysteries and monsters, both of our world and otherworldly.

 

ABOUT THE MILL

The Mill is a global creative partner for agencies, production companies and brands, working across multiple media channels and platforms.  With a dedicated strategic Experience studio, The Mill creates virtual events, mixed reality, experiential and interactive products leaning on a legacy of visual effects, creative technologies and video content production.

 

The globe-spanning team of forward-thinking technologists and creatives works on innovation consultancy, project management, design, and execution to dream and build concepts beamed from the future.

 

Contacts:

Mellony Torres | HBO | Mellony.Torres@hbo.com

Isabelle Du Plessis | The Mill | isabelle@themill.com

Media Contacts

  • Mellony Torres

    Manager, Corporate Communications

    WarnerMedia Entertainment & Direct-To-Consumer