March 17, 2017
Turner Sports and CBS Sports’ Coverage of 2017 NCAA Tournament Delivers Third Highest-Rated First Thursday Since 1991
First Full Thursday of NCAA Tournament Coverage Averages 5.9 HH RatingAcross TBS, CBS, TNT & truTV, Up 5% Over 2016NCAA March Madness Live Generates 29 Million Live Video Starts for First Thursday,Up 19%, Along with All-Time Record for Concurrent StreamsCBS Sports and